The World's To-Do List
Project
THE WORLD’S TO-DO LIST
Partners
The Global Goals Business Avengers, Youthtopia, Global Goals Week, ArtsHelp
The Brief
The World’s To Do List campaign takes the world’s biggest problems and solutions and reduces them into something that you can hold in your hand…a sticky note. The playful yet profound messages reimagine The Global Goals as a series of short actionable ‘to do’s’ setting a clear reminder that there’s a plan to fix the world’s problems, we just need action to get it done.
Organised by Project Everyone, developed with Karmarama and spearheaded by the Global Goals Business Avengers, the campaign is designed to raise awareness and build momentum towards the Global Goals between and during high level moments. Since the launch during the 76th UN General Assembly, major activations have taken place during COP26 and Global Goals week at Dubai EXPO, with future activations planned for International Women’s Day and beyond.
The Approach
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The World’s To Do list launched on 20th September 2021, as part of the annual Global Goals and UN General Assembly weeks, via a range of high impact, public facing physical and digital activations. Content linked back to the campaign site: worldstodolist.org.
The World’s To Do List film received over 7 million views, with screenings included in the opening ceremony of the UN General Assembly, Global Citizen, and across Global Goals social channels. Richard Curtis, Co-founder Project Everyone, also highlighted the World’s To Do List campaign and film during the UN Global Compact’s annual Uniting Business Live event.
A global network of campaign partners enabled prominent out of home activations of the World’s To Do List. Artshelp, a creative non profit, coordinated a striking World’s To Do List billboard campaign across the world in the U.A.E, Nigeria, the UK, US and Canada, while The Rouble Nagi Art Foundation organised a series of creative workshops across 5 states in India accompanied by colourful to-do list murals. In addition, the World’s To Do List sticky notes could be found projected onto the Southbank Centre, Unilever HQ in London and on the sides of electric DPD vans.
“The world faces enormous challenges, from runaway climate change to hunger and dire poverty. Interconnected issues that will not be solved unless we take collective action – across businesses, governments and civil society”
Across social media, brands and companies, public sector organisations, activists, influencers and celebrities shared their to-do lists for people and the planet.
The Global Goals Business Avengers, composed of companies representing over 700,000 employees, with a combined social media reach of over 100 million, were key to driving traffic to the campaign website during the launch. Global Goals sticky notes obstructed company homepages and social posts, sacrificing branded content to showcase the World’s To Do List and share their own actions, while also signalling that there is still significant work to do.
At COP26 large scale physical installations of the World’s To Do List reminded leaders of the need to tackle the climate crisis in an interconnected, holistic manner. Simultaneously, local business owners in Glasgow displayed sticky notes in shop windows to showcase their own independent sustainability efforts.
The World’s To Do List campaign provided a simple and for leaders, activists and attendees at Goals House, and other venues across Glasgow.
The Results
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The simple and accessible language of the World’s To Do List renders the campaign a powerful global platform for driving momentum towards the Goals. During the UNGA week campaign launch, World’s To Do List content attracted 45,102,446 impressions and 127,327 engagements from partner social activations across channels with a 153.9 million potential reach. Worldstodolist.org received 24,000 page views in two weeks and this initial activation received 26 pieces of industry coverage with a combined reach of 14 million.
Since this initial launch, world leaders, such as Amina J. Mohammed, Deputy Secretary-General of the United Nations and Chair of the United Nations Sustainable Development Group have used the World’s To Do List to frame their own work, while raising awareness and driving momentum to the Global Goals. To Do List talks by the likes of Bill Gates, co-chair, Gates Foundation, Robin Wright, actress, director and philanthropist, Sanda Ojiambo, CEO and Executive Director of the United Nations Global Compact and Jerome Foster II, the youngest ever White House Advisor, use the World’s To Do List to spotlight the work their doing and what still needs to be done.