Project Everyone has a new look

After more than a decade of making things that make things happen, Project Everyone has a new look.

Working with the brilliant team at Pentagram, we’ve created a new identity that reflects who Project Everyone is today, the work we do and where we’re heading next.

And we love it.

Project Everyone began with a very particular mission: to help launch the Global Goals and make sure people everywhere knew about them. That spirit hasn’t changed, but over the years our work has grown.

Today, we’re a not-for-profit creative communications agency, designing campaigns, content and convenings that bring people together and inspire action on some of the world’s most urgent challenges.

Our new brand needed to reflect that evolution.

At its heart are the things that have always driven us: creativity, optimism and partnership. Our mission is simple: to use them to inspire action on the world’s most urgent challenges.

A brand built around connection

The new Project Everyone logo is softer, more human and deliberately fluid.

Inspired by handwriting, its letters move and connect with one another, reflecting the way we work: bringing people, ideas and organisations together to make things happen.

That idea of connection runs throughout the identity. The curves and shapes used across the brand are drawn from the forms within the logo itself, creating a visual language around connecting, convening and creating.

New colours, familiar roots

Colour has always been an important part of Project Everyone’s story.

Rather than leave behind the colours of the Global Goals completely, the new palette evolves them. The original 17 SDG colours have been distilled into a more focused collection of warm and cool colours, all centred around our new Project Everyone Yellow.

The result feels bright, optimistic and full of energy while still carrying a little bit of where we came from.

Making things that make things happen

Ultimately, the new identity is about giving Project Everyone a brand that can move with us.

One that can be serious when it needs to be, playful when it wants to be and flexible enough to work across the huge variety of projects, partners and causes we’re lucky enough to work with.

A new look, but the same belief at the heart of everything we do:

People. Planet. Peace.

And, as ever, making things to make things happen.