Be Hope
When Hope becomes Action
The challenge
In difficult times, hope can feel in short supply
With conflict increasing and support for global health, nature and climate under pressure, it can be easy to feel overwhelmed by the scale of the challenges facing the world.
But progress is happening. The challenge was to make those successes visible and remind people that change is possible, turning hope into a force for action.
The idea
Make hope impossible to ignore
Project Everyone created Be Hope, a campaign using creativity, culture and data to show that progress is already happening and inspire people to believe in what is still possible.
Working with artist and designer Yinka Ilori, the campaign brought hope into public spaces through his vibrant Hope Island artwork and the Be Hope Piano, alongside a new Hope Report produced with ONE Campaign and a global lesson plan from World’s Largest Lesson.
what happened
Art, music and evidence came together to tell a different story
Yinka Ilori’s Hope Island artwork appeared in locations across the UK, while a specially designed Be Hope Piano launched on London’s Carnaby Street with surprise performances from Rae Morris, Camden Stewart and the London Youth Choir.
The Hope Report highlighted evidence of global progress, while creators helped bring its stories to new audiences online. In classrooms around the world, the Be Hope lesson invited young people to create and share their own visions for a better future through a global digital story map.
Result
790k+
children participated
11.8M
#BeHope hashtag reach
50+
partners supported the campaign
3
creators with audiences of more than 1 million
“One thing we all share is hope. It surrounds us, uniting us in our aspirations for a better future.”
Yinka Ilori
Multidisciplinary artist and designer