Ending Violence Against Children
Inspiring ministers to make meaningful change
The challenge
Half of the world’s children experience violence
Every year, one in two children globally are subjected to violence, from sexual abuse and bullying to child marriage, online harm, violent discipline and child labour.
Ahead of the first-ever Ministerial Conference on Ending Violence Against Children in Colombia, the challenge was to build pressure on world leaders to turn concern into meaningful policy and financial commitments that would make children safer.
The idea
Put the power to end violence in our hands
Working closely with the World Health Organization, Project Everyone created In Our Hands, a global campaign designed to complement policy and advocacy efforts and build public pressure ahead of the Ministerial Conference.
The campaign brought together survivors, advocates, young people, NGOs, experts and high-profile supporters around a simple message: we already have the knowledge and tools to end violence against children, now leaders need to act.
what happened
A global call for action reached leaders around the world
The campaign launched with a dedicated digital platform and toolkit, amplified by organisations across the sector.
Survivors, advocates and allies then came together behind an Open Letter to world leaders, signed by figures including Will Poulter, Forest Whitaker, Úrsula Corberó, Gillian Anderson and Nobel Peace Prize Laureates Dr Denis Mukwege and Kailash Satyarthi.
During UN General Assembly week, Project Everyone convened ministers, survivors and young people for a high-level dinner, helping build momentum towards the Ministerial Conference in Colombia where governments announced more than 100 commitments to protect children from violence.
Result
6.3M
combined audience reached at campaign launch
6,672
pieces of global media coverage
100+
government commitments made
138M
children set to be protected by corporal punishment bans
“Working with Project Everyone met two important metrics; ‘impact’ and ‘joy’. A creative, strategic and hard-working team helped drive forward our objectives on ending violence against children in ways that we could only imagine and made a critical contribution to our campaign success.”
Sabine Rakotomalala
Social Determinants of Health Department, WHO