EXPO 2020 Dubai
Bringing the SDGs to life at Expo
The challenge
Take the Global Goals to a truly global stage.
Expo 2020 Dubai brought together countries, cultures and ideas from around the world at a moment when communities were emerging from the disruption of the pandemic.
It created an opportunity to take Global Goals Week beyond New York for the first time and bring governments, businesses and citizens together around a shared question: how could the world accelerate progress towards the Sustainable Development Goals and build a fairer, greener future?
The idea
Make the Global Goals impossible to miss.
Working with Expo 2020 Dubai and the United Nations, Project Everyone helped bring Global Goals Week to life across the Expo site.
The Global Goals identity and World’s To Do List became a powerful visual thread throughout the week, including a spectacular projection onto the Al Wasl Dome, the world’s largest 360-degree projection surface, accompanied by a procession of SDG flags carried by Global Goals advocates.
what happened
A week of action at the heart of Expo 2020.
From 15 to 22 January 2022, Global Goals Week brought together world leaders, policymakers, businesses, young people and changemakers to explore solutions to some of the world’s biggest challenges.
Project Everyone co-curated the Global Goals for All flagship event, with contributors including UN Deputy Secretary-General Amina J. Mohammed, UAE Minister of Climate Change and Environment Mariam Almheiri, UN Youth Envoy Jayathma Wickramanayake and Bill Gates.
Across the week, events including the Global Goals Business Forum and Global Best Practice Assembly explored climate action, gender equality, innovation and the role of business in delivering the Goals by 2030.
Result
8.27M
social media impressions
7.5M
total campaign reach
236K
new followers
281
social posts across five platforms
“Let us join hands together and end poverty, reduce inequality and protect our planet. Let us deliver the SDGs, our Global Goals for humanity, now!”
Amina J. Mohammed
Deputy Secretary-General of the United Nations