Goalkeepers 2025
We Can't stop at Almost
The challenge
We’ve come too far to stop at almost
Since 2000, child mortality has been cut in half. But cuts to global health funding risk reversing decades of progress, with child deaths expected to rise for the first time this century.
The challenge was to bring global leaders, advocates, healthcare workers and innovators together around a simple message: extraordinary progress has been made, but the work is not finished.
The idea
Turn the data into a story of active hope
For the ninth year, Project Everyone partnered with the Gates Foundation to produce Goalkeepers during UN General Assembly week in New York.
Hosted by Olivia Wilde with musical co-host Jon Batiste, the show combined data, storytelling, music and live demonstrations to explore the innovations and people helping children survive and thrive. Rather than focus only on the scale of the challenge, the experience showed audiences the solutions already within reach.
what happened
The people behind progress took centre stage
Three immersive sets, a clinic, a child’s bedroom and a laboratory, took the audience through a child’s journey from pregnancy to their fifth birthday.
Researchers, doctors, healthcare workers and advocates demonstrated the tools and innovations saving children’s lives, while Project Everyone also helped shape a cohort of 10 Goalkeepers Champions from around the world.
The following day, a dedicated Champions Luncheon brought the group together to celebrate their work, build new connections and continue the conversation.
Result
$912M
pledged by the Gates Foundation to the Global Fund
10
Goalkeepers Champions recognised
3
immersive sets brought the child survival story to life
9 years
of partnership delivering Goalkeepers with the Gates Foundation
“Unequivocally, these experiences are the most touching, memorable, and inspiring moments I have ever had the privilege of enjoying.”
Freedom-Kai Phillips
Director, Deloitte Center for Sustainable Progress