Nations United
Celebrating 75 year of the UN
The challenge
Tell the story of a world at a turning point
In 2020, the United Nations marked its 75th anniversary and the Global Goals turned five, against the backdrop of a pandemic that was transforming lives around the world.
The challenge was to confront the scale of the crises facing people and planet, while showing that another future was possible and highlighting the solutions that could help get us there.
The idea
Imagine the world as it could be
Project Everyone worked with 72 Films and the United Nations to create Nations United, a unique 30-minute global broadcast exploring the world as it was, as it is and as it could become.
Combining powerful testimony, archive footage, data visualisation and music, the film explored COVID-19, poverty, inequality, gender discrimination, climate change, justice and human rights, while putting the Global Goals at the heart of the path forward.
what happened
One film reached audiences around the world
Nations United premiered in September 2020 as part of the UN’s SDG Moment.
The film brought together voices including UN Secretary-General António Guterres, Amina Mohammed, Malala Yousafzai, Don Cheadle, Michelle Yeoh, Forest Whitaker and Thandie Newton, alongside performances from Burna Boy and Beyoncé.
Following its YouTube premiere, the film was broadcast by television channels including Sky and Al Jazeera and shown in more than 30 countries. A podcast extended the story further, while UN country offices used the film to bring the action needed to achieve the Global Goals to audiences around the world.
Result
100M+
potential audience reached
30+
countries broadcast the film
1M+
views of films exploring gender, poverty and climate
590K
employees reached through the Business Avengers
“We feel the weight of history on our shoulders. The whole planet is at stake.”
António Guterres
Secretary-General of the United Nations