The World’s to Do list
A plan to fix the world's biggest problems
The challenge
The world has a plan. Now we need to get it done.
The Global Goals set out a plan to tackle some of the world’s biggest challenges, from poverty and inequality to climate change. But with 17 Goals and 169 targets, that plan can sometimes feel complex and distant from everyday life.
The challenge was to make the Goals feel simple, urgent and actionable, while building momentum around key global moments and reminding governments, businesses and individuals that everyone has a part to play.
The idea
Turn the Global Goals into the world’s to-do list
Project Everyone created The World’s To-Do List, reducing some of the world’s biggest problems and solutions into something everyone understands: a sticky note.
Developed with Karmarama and spearheaded by the Global Goals Business Avengers, the campaign transformed the Goals into a series of short, actionable tasks. A simple creative device became a flexible global platform that brands, activists, leaders and individuals could use to show what still needed to be done.
what happened
Sticky notes appeared around the world
The World’s To-Do List launched during UN General Assembly week in September 2021 through digital campaigns, films, billboards and large-scale public activations.
The campaign film was shown at the opening of the UN General Assembly and by Global Citizen, while outdoor activations appeared across the UAE, Nigeria, UK, US, Canada and India. The To-Do List was projected onto London’s Southbank Centre and Unilever headquarters, appeared on electric DPD vans and was later brought to COP26 in Glasgow through installations, events and local businesses.
Companies representing more than 700,000 employees even gave up space on their own websites and social channels to replace branded content with Global Goals sticky notes and their own commitments to action.
Result
More than a conference
800+
global changemakers brought together
26
events across the programme
28
organisations connected
5
live
performances
“The incredible mix of people and profiles you brought together is extraordinary and a model for how new ideas and innovative solutions take hold.”
Susan C Gardner
Director, Ecosystems Division, UN Environment Programme
Credits:
The Global Goals Business Avengers, Youthtopia, Global Goals Week, ArtsHelp