EXPO 2020 DUBAI
Project
Global Goals Week, Expo
Partners
The Brief
Expo 2020 was a World Expo hosted by Dubai in the United Arab Emirates from 1st October 2021 to 31st March 2022. It was the first World Expo to be held in the Middle East, Africa and South Asia region and the largest event held in the Arab world. The six-month celebration of creativity, innovation, humanity, and world cultures captured the world’s imagination by welcoming the best minds and the most innovative ideas from around the globe in the 192 country pavilions that were exhibiting.
Expo 2020 Dubai was the perfect place to host the first ever Global Goals Week outside of the UN General Assembly in New York City.
It was an opportunity to convene the global community in a spirit of hope and optimism and to help shape a better, post-pandemic future but inspiring new and exciting solutions to overcome some of the world’s most pressing challenges and drive collective progress towards the SDGS.
The Approach
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Working with The Dubai Expo team, we ensured the Global Goals branding and messaging was unmissable within the conference space, by creating several touch points throughout.
A Global Goals ‘Worlds To Do List’ was projected in the Al Wasl Dome, the largest 360-degree projection screen in the world accompanied by a procession of the UN SDG flags carried by UN SDG advocates.
This was followed by an address from the UN Deputy Secretary-General, marking the start of the World Expo’s Global Goals Week which ran from 15-22 January.
The rest of the week featured a plethora of impactful events including The Aby Dhabi Sustainability Week’s opening ceremony, the Zayed Sustainability Prize awards ceremony at Dubai Exhibition Centre.
The Global Goals Business Forum, co-curated by Dubai Chamber of Commerce, Estonia and UN Global Compact examined how the global community can foster economic prosperity for all whilst ensuring the SDGS are achieved by 2030. The Global Best Practice Assembly that platformed all 50 Global Best Practice Programme projects selected by Expo 2020 Dubai from around the world that have provided impactful and sustainable interventions.
“Let us join hands together and end poverty, reduce inequality and protect our planet. Let us deliver the SDGs, our Global Goals for humanity, now!"
The Results
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The Global Goals for All flagship event was co-curated by Project Everyone and welcomed Her Excellency Mariam Hareb Almheiri, UAE Minister of Climate Change and the Environment: Jayathma Wickramanayake, the UN Secretary General’s Envoy on Youth; Bill Gates (virtually), Co-Chair, Bill and Melinda Gates Foundation.
The event was designed to inspire change and commitment to the SDGS, celebrate how far we have come and highlight the need for increased commitment to the Decade of Action.
The event featured a broad overview of the Goals as well as a deeper dive into some of the most urgent and prominent issues, including Gender Inequality and the Climate Crisis.
Expo 2020 ran a Global Goals Week social campaign for 6 weeks from 16th December to the 26th January.
The campaign ran on 5 platforms (Facebook, Instagram, LinkedIn, Twitter and YouTube), in this time Expo 2020 posted 281 times and gained 236K new followers, a total reach of 7.5 million, 8.27 million impressions with 1.46 total video views.
Since this initial launch, world leaders, such as Amina J. Mohammed, Deputy Secretary-General of the United Nations and Chair of the United Nations Sustainable Development Group have used the World’s To Do List to frame their own work, while raising awareness and driving momentum to the Global Goals.
To Do List talks by the likes of Bill Gates, co-chair, Gates Foundation, Robin Wright, actress, director and philanthropist, Sanda Ojiambo, CEO and Executive Director of the United Nations Global Compact and Jerome Foster II, the youngest ever White House Advisor, use the World’s To Do List to spotlight the work their doing and what still needs to be done