Business Avengers
Project
Business Avengers
Partners
The Brief
The Business Avengers comprise some of the world’s largest and most influential companies, all of which are committed to playing a significant role in achieving the Global Goals.
Each company has elected to be the ‘Business Avenger’ for one Goal, and to use their internal and external reach to communicate the importance of the Global Goals as a framework. Every one of our Business Avengers is actively seeking ways to innovate, collaborate and drive progress towards the Goals.
The Approach
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Project Everyone launched the Business Avengers programme at the United Nations General Assembly in September 2019; joined by leading companies including Mars, Diageo, Salesforce, Google and Unilever.
Through their core operations, financial commitments, employee networks, consumer-facing platforms and high-level influence, businesses can make a vital contribution to accelerating progress towards the Goals and the Business Avengers, representing close to a million employees and USD 500 billion in revenue, are at the forefront of this movement.
The Business Avengers network seems to exemplify the very best of private sector collaboration and innovation in pursuit of the 2030 Agenda. I look forward to seeing it continue to grow and am grateful to all those involved in its progress to date.”
The Results
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The Business Avengers come together throughout the year to share ideas and best practices on a range of topics from diversity, equity and inclusion to the practical implementation of a Net Zero target. They have used their channels to amplify Global Goals content, most notably Nations United, which was viewed by half a million employees among the Business Avengers companies and used as inspiration for employee engagement with the Goals. In addition, several companies have worked directly with Project Everyone on campaigns to drive awareness and action. For example, Unilever worked with Project Everyone and Restless Development to launch the Youth Power Hacks, Avanti worked with World’s Largest Lesson to engage over 700,000 people in Nigeria, and Salesforce branded their annual conference Dreamforce with the Global Goals.